Stuart Simons, Owner and Proprietor of Groom Dog City.

I have been grooming for over 11 years. I have a successful salon in the heart of Londons East End and in St Leonards on Sea in East Sussex where I groom all breeds to a Highly Professional standard. I am currently one of only 2 Qualified Master Creative Groomers in the UK and can examine and Judge this technique and have done all over the world. I have appeared on many TV shows including ‘The Jonathan Ross Show’, This Morning, GMTV, The Alan Titchmarsh Show, Russell Howards Big News and many more. I have 4 dogs, 1 Standard Poodle (Ralph), A Bichon Frise (Molly), A Bichon x Shih-Tzu (Maggie) and a Bichon x Maltese (Nelson). All white (complete accident) and all take a lot of grooming. I am pro-education and I believe that education is the key to running a professional commercial salon successfully. That’s why I created the Groomers Spotlight, a website hub to allow the General Public to find a Fully Qualified Groomer in their area.



Cintia Kiraly – Manager


Cintia moved to the UK with her partner after appearing on a Hungarian TV program focusing on dog training and behaviour. She has a full Hungarian qualification as well as her Full L3 Open College Network Diploma in Pet Grooming. She is pro-education and attends many seminars and workshops all over the UK and will soon be embarking on her ICMG qualifications. Her grooming is beautiful, she excels at all breeds.

Pietro Bonetti – Pet Groomer

Pietro is the newest member of the team. Having come from a breeding and showing family, he brings great skill to our lovely salon. He specialises in scissoring work and is experienced in Asian Fusion and is professionally competent in all aspects of grooming having completed his full Italian Grooming Qualification.


Chloe Strudwick – Pet Groomer 

Chloe has a loving gentle approach to grooming. She is an incredibly kind a patient groomer. She is skilled in all areas of grooming and enjoys working with Cats as much as dogs.


Louise Cassidy – Pet Groomer

Louise has been a fixture of GDC for many years. She has her City and Guilds L2 & L3 Intro qualifications and now is confident in grooming all breeds. She is proficient with all dogs but excels with those that are nervous as she has a very patient outward presence. Nervous dogs really seem to really respond to her kind manner.


Nic Gibney – Assistant Groomer, Prepper.

Nic Joined GDC in the Summer of 2018. He has always had a loving relationship with dogs and the creativity that grooming affords, it fits in perfectly with his full time acting career. He also has his cycling proficiency test and a full driving licence!! #lifeskills