Stuart Simons, Owner and Proprietor of Groom Dog City.

I have been grooming for many years. I have a successful salon in Sunny Sussex as well as here in East the heart of the East End where I groom all breeds to a Highly Professional standard. I am currently one of only 2 Qualified Master Creative Groomers in the UK and can examine and Judge this technique and have done all over the world. I have appeared on many TV shows including ‘The Jonathan Ross Show’, This Morning, GMTV, The Alan Titchmarsh Show, Russell Howards Big News and many more. I have 4 dogs, 1 Standard Poodle (Ralph), A Bichon Frise (Molly), A Bichon x Shih-Tzu (Maggie) and a Bichon x Maltese (Nelson). All white (complete accident) and all take a lot of grooming. I am pro-education and I believe that education is the key to running a professional commercial salon successfully. That’s why I created the Groomers Spotlight, a website hub to allow the General Public to find a Fully Qualified Groomer in their area. (see link).

I am the Grooming Consultant on BBC1’s ‘Pooch Perfect’ hosted by Sheridan Smith.



Cintia Kiraly – Manager


Cintia moved to the UK with her partner after appearing on a Hungarian TV program focusing on dog training and behaviour. She has a full Hungarian qualification as well as her Full L3 Open College Network Diploma in Pet Grooming. She is pro-education and attends many seminars and workshops all over the UK and will soon be embarking on her ICMG qualifications. Her grooming is beautiful, she excels at all breeds.



Rute Pereira

Rute hails from sunny Portugal and has a full Portuguese qualification. She adores all dogs but has a particular passion for the more challenging of our wonderful clients.


Chloe Strudwick РPet Groomer 

Chloe has a loving gentle approach to grooming. She is an incredibly kind a patient groomer. She is skilled in all areas of grooming and enjoys working with Cats as much as dogs.


Louise Cassidy – Pet Groomer

Louise has been a fixture of GDC for many years. She has her City and Guilds L2 & L3 Intro qualifications and now is confident in grooming all breeds. She is proficient with all dogs but excels with those that are nervous as she has a very patient outward presence. Nervous dogs really seem to really respond to her kind manner.